The research objects had been one hundred and five respondents ofinstagram online shop prospects in Malang selected using quota sampling technique. Theanalysis methods used had been cluster and conjoint evaluation. The results confirmed thatInstagram online shop clients in Malang have been classified into 2 segments; the firstsegment was faculty college students and staff above 20 years of age with IDR2.5 – 5 million incomes per 30 days. Meanwhile, the second segment washigh faculty and faculty students underneath 20 years of age with lower than IDR 1 million permonth income.
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