Signet can also be taking advantage of its scale through vertical integration of its provide chain, a significant aggressive benefit in the current setting with industry provide chains challenged. It can value engineer product design for a variety of good, better, best product offerings. While Drosos predicts the jewelry trade will be down low-single digits to basically flat this year – absolutely she is evaluating results to 2020, not the 2021 outlier yr – the company is guiding to succeed in $8.03 billion to $8.25 billion in sales this 12 months.

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