Manny Montalvo, who oversees “Digihaler” sales at Teva, insists it’s not a shopper product. “This remains to be medicine and the best medicine needs to be chosen for the patient,” he says categorically. Apple sought clearance from America’s Food and Drug Administration for its new watch’s ECG function. One strategy is to position yourself as promoting “general wellness” products to evade rigorous scrutiny, and solely consult medical professionals for advisory functions or to convince potential buyers that their products are backed with science.
- Genetics, or inherited traits from parents, also play a role in determining the health standing of individuals
