“It’s a good time to re-evaluate what they have been doing for the previous six months, one 12 months, and two years, and see where they stand of their business,” he says. In a recent report, administration consultancy firm KPMG analysed shopper spending following the 2003 Severe Acute Respiratory Syndrome epidemic in Hong Kong and the 2015 Middle East Respiratory Syndrome outbreak in South Korea. A pandemic is named a ‘black swan’ occasion – a set of circumstances so unlikely, businesses don’t even issue them into ahead planning, budgets, or worst-case scenarios. Yet 2020 has introduced such an event – …
